Card-Linking: A new ally to strengthen the Direct Channel in Travel Affiliate marketing is evolving towards more sophisticated, more measurable models that are more closely connected to real consumer behaviour. For years, many brands have associated the affiliate channel with links, coupons, cashback or sales attributed to the last click. But the partnership ecosystem is...
Read MoreAffiliate Marketing Trends 2026: Rewards, Card-Linking, Creators and AI Affiliate marketing is entering a new stage. For years, many brands have mainly associated this channel with coupons, cashback, comparison sites or sales attributed to the last click. However, the market is evolving towards a much broader, more sophisticated and more strategic model. In 2026, talking...
Read MoreSEM Campaigns on a CPA Basis in Travel: Why paying for Bookings (not Clicks) is changing the game In the travel digital marketing ecosystem, the PPC vs. CPA debate keeps coming up. And it makes sense: both models coexist. But after more than 15 years supporting hotel chains, car rentals, theme parks, and experiences businesses,...
Read MoreHow to capture 2026 demand without burning through your marketing budget in 30 days January is probably the most bittersweet month for Travel Marketing teams. On one hand, demand skyrockets: with the year freshly underway, travelers begin planning their summer holidays. On the other, budget pressure hits its peak. Cost per click (CPC) rises in...
Read MoreToday, we explain what Hot Sale in LATAM is, how it has become a relevant date within the ecommerce calendar in markets such as Mexico, Colombia and Argentina, and why it can represent an interesting opportunity for travel brands looking to strengthen their direct channel through affiliate marketing. We will also review some key 2026...
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