Today, we explain what Hot Sale in LATAM is, how it has become a relevant date within the ecommerce calendar in markets such as Mexico, Colombia and Argentina, and why it can represent an interesting opportunity for travel brands looking to strengthen their direct channel through affiliate marketing. We will also review some key 2026...
Read MoreSEM Campaigns on a CPA Basis in Travel: Why paying for Bookings (not Clicks) is changing the game In the travel digital marketing ecosystem, the PPC vs. CPA debate keeps coming up. And it makes sense: both models coexist. But after more than 15 years supporting hotel chains, car rentals, theme parks, and experiences businesses,...
Read MoreHow to capture 2026 demand without burning through your marketing budget in 30 days January is probably the most bittersweet month for Travel Marketing teams. On one hand, demand skyrockets: with the year freshly underway, travelers begin planning their summer holidays. On the other, budget pressure hits its peak. Cost per click (CPC) rises in...
Read MoreThe Direct Channel Lounge returns to the International Tourism Trade Fair (FITUR) 2026, offering a premier space dedicated to helping hotels strengthen their direct booking strategies through a powerful synergy of specialized technologies.
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