Vallarta Adventures Drives Sales Growth with an Affiliate Strategy Focused on the Americas

THE CLIENT

Vallarta Adventures, a Grupo Adventures brand specializing in tours and adventure excursions, was looking to strengthen its online presence and generate more sales efficiently through a performance marketing model.

With operations in key destinations such as Los Cabos, Cancun, and Punta Mita, the company partnered with Affilired to explore the growth potential of the affiliate channel.

THE CHALLENGE

GROWING EFFICIENTLY IN KEY MARKETS

Like many travel companies, Grupo Adventures invested heavily in positioning its brand in front of domestic and international travelers looking for high-quality experiences at the best price.

The challenge was to find an efficient way to expand reach, strengthen online visibility, and drive incremental sales in priority markets across the Americas.

THE STRATEGY

LAUNCH, RECRUITMENT, AND ONGOING SUPPORT

With a growth objective clearly focused on the Americas, Affilired evaluated the different platforms available and launched the campaign on AWIN USA.

Since the group manages its brands independently by destination, the Vallarta Adventures campaign was handled separately and quickly stood out for its strong performance during the first months of activity.

The strategy was built around several key pillars:

Global setup and tracking validation: Affilired supported Grupo Adventures throughout the full technical implementation process, including tracking integration and the testing required to ensure proper attribution of sales generated through the client’s website.

Ad hoc affiliate recruitment: a targeted recruitment effort was carried out for affiliates in Mexico and the U.S. to activate relevant partners from the start.

International recruitment: in addition to local outreach, the campaign was promoted internationally through Affilired’s communication channels with global partners.

Weekly meetings and ongoing guidance: the Account Manager held weekly meetings with the Adventures team to ensure the campaign terms were correctly implemented and to advise theclient on creative assets and actions designed to generate more sales through the affiliate channel.

THE RESULTS

SALES GROWTH AND EXPANSION INTO NEW MARKETS

The campaign launched in January, and results increased month after month. In just the first three months after launch, Vallarta Adventures achieved more than 200% growth in the number of sales driven by affiliates and more than 300% growth in generated revenue.

Growth was not only seen in Mexico and the U.S., but also in the brand’s expansion into new markets such as Canada. Sales distribution also showed strong traction in the United States (56%), followed by Mexico (28%), Canada (14%), and other markets including Colombia, Nicaragua, and Italy (2%).

An affiliate strategy to grow experience-based brands

This success story shows how a well-executed affiliate strategy can help experience-based travel brands expand reach, enter new markets, and drive efficient sales growth through a results-driven model.

TESTIMONIAL

The success of this campaign has been driven by customised campaign management through our account management department and via effective partnerships with quality partners that can drive significant growth for companies focused on experiences such as Grupo Adventures

RODRIGO SUÁREZ | SALES MANAGER AMERICAS | AFFILIRED