{"id":5911,"date":"2019-02-21T08:28:58","date_gmt":"2019-02-21T06:28:58","guid":{"rendered":"https:\/\/afilired.masterbip.com\/afiliados\/tracking-system-improvement-implementation\/"},"modified":"2023-07-28T17:32:56","modified_gmt":"2023-07-28T15:32:56","slug":"tracking-system-improvement-implementation","status":"publish","type":"post","link":"https:\/\/dev.www.affilired.com\/en\/affilired-en\/tracking-system-improvement-implementation\/","title":{"rendered":"Tracking System improvement implementation"},"content":{"rendered":" \n

Introducci\u00f3n de cookies de primeros y seguimiento multi-dispositivo.<\/h2> \n \n

\u00bfDe qu\u00e9 se trata?<\/h3> \n \n

Por un lado, hemos introducido cookies de primeros para mejorar la medici\u00f3n del tr\u00e1fico de las campa\u00f1as<\/strong>. Esto nos permite ser mucho m\u00e1s precisos en cuanto a la obtenci\u00f3n de informaci\u00f3n, con el fin de evitar en todo momento, perder datos en el rastreo de las cookies.<\/p> \n \n

Por otro lado, hemos desarrollado una funcionalidad determin\u00edstica de seguimiento multidispositivo o cross-device<\/strong>, con el fin de ofrecer un entorno transparente, capaz de crear conexiones entre diferentes dispositivos. De ese modo podremos saber cu\u00e1ndo un usuario ha interactuado con tu sitio web a trav\u00e9s de uno de nuestros enlaces, en qu\u00e9 momento ha realizado la compra y a trav\u00e9s de qu\u00e9 dispositivo. Todo dentro de un intervalo de tiempo predeterminado.<\/p> \n \n

\u00bfPor qu\u00e9 se ha realizado?<\/h3> \n \n

El proyecto surge como respuesta a las nuevas tendencias respecto a las cookies de terceros, <\/strong>donde navegadores como Safari han implementado nuevas pol\u00edticas al respecto y tambi\u00e9n, con el objetivo de adaptarnos al nuevo paradigma del usuario multi-dispositivo.<\/p> \n \n

Con estos datos podemos analizar, comprender y asignar correctamente el valor de nuestras campa\u00f1as.<\/p> \n \n

\u00a0<\/p> \n","protected":false},"excerpt":{"rendered":"

Introducci\u00f3n de cookies de primeros y seguimiento multi-dispositivo. \u00bfDe qu\u00e9 se trata? Por un lado, hemos introducido cookies de primeros para mejorar la medici\u00f3n del tr\u00e1fico de las campa\u00f1as. Esto nos permite ser mucho m\u00e1s precisos en cuanto a la obtenci\u00f3n de informaci\u00f3n, con el fin de evitar en todo…<\/p>\n","protected":false},"author":6,"featured_media":5912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[123],"tags":[156,380,592],"class_list":["post-5911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affilired-en","tag-affilired","tag-tracking","tag-fisrt-cookies"],"yoast_head":"\nTracking System improvement implementation - Affilired<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.www.affilired.com\/en\/affilired-en\/tracking-system-improvement-implementation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracking System improvement implementation\" \/>\n<meta property=\"og:description\" content=\" Introducci\u00f3n de cookies de primeros y seguimiento multi-dispositivo. \u00bfDe qu\u00e9 se trata? Por un lado, hemos introducido cookies de primeros para mejorar la medici\u00f3n del tr\u00e1fico de las campa\u00f1as. Esto nos permite ser mucho m\u00e1s precisos en cuanto a la obtenci\u00f3n de informaci\u00f3n, con el fin de evitar en todo...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.www.affilired.com\/en\/affilired-en\/tracking-system-improvement-implementation\/\" \/>\n<meta property=\"og:site_name\" content=\"Affilired\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AffiliRed\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-21T06:28:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-28T15:32:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.www.affilired.com\/wp-content\/uploads\/2023\/07\/first-cookie-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Affilired\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@affilired\" \/>\n<meta name=\"twitter:site\" content=\"@affilired\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Affilired\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dev.www.affilired.com\\\/en\\\/affilired-en\\\/tracking-system-improvement-implementation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dev.www.affilired.com\\\/en\\\/affilired-en\\\/tracking-system-improvement-implementation\\\/\"},\"author\":{\"name\":\"Affilired\",\"@id\":\"https:\\\/\\\/dev.www.affilired.com\\\/#\\\/schema\\\/person\\\/3a4a5ebd07322e092d13580500337631\"},\"headline\":\"Tracking System improvement implementation\",\"datePublished\":\"2019-02-21T06:28:58+00:00\",\"dateModified\":\"2023-07-28T15:32:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dev.www.affilired.com\\\/en\\\/affilired-en\\\/tracking-system-improvement-implementation\\\/\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\\\/\\\/dev.www.affilired.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dev.www.affilired.com\\\/en\\\/affilired-en\\\/tracking-system-improvement-implementation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dev.www.affilired.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/first-cookie-1.jpg\",\"keywords\":[\"affilired\",\"tracking\",\"fisrt-cookies\"],\"articleSection\":[\"Affilired\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dev.www.affilired.com\\\/en\\\/affilired-en\\\/tracking-system-improvement-implementation\\\/\",\"url\":\"https:\\\/\\\/dev.www.affilired.com\\\/en\\\/affilired-en\\\/tracking-system-improvement-implementation\\\/\",\"name\":\"Tracking System improvement implementation - 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