Let\u2019s assume you have a well-designed website with high-quality content, a low bounce rate, which shows your page is interesting, and you have hundreds or even thousands of visitors per month.
\nThen we should congratulate you, it appears that your business is in good health and the clearest sign of a job well done is to have a high conversion rate.<\/p>\n
The conversion rate is the total number of visitors who perform a predetermined action on your website. The predetermined action depends on the objectives of each individual business, for example for some, it may be making a purchase, for others, filling in a form, or subscribing to a newsletter.<\/p>\n
Whatever your goals are, all the activities must be measurable and focused on improving the conversion rate of your website. However, this is not always as easy as it sounds, and even if it were, there’s always room for improvement!<\/p>\n
Therefore, we would encourage you to put these 6 simple tips into practice and begin to reap the rewards!<\/strong><\/p>\n The first important step you need to do is try to identify the different users of your website. Identifying your user base will help you to gain insight <\/strong>to what they are looking for and what you should be offering each one of them<\/strong>. For example, your potential customers may be interested in downloading case studies or your product catalogue, meanwhile those who are already loyal customers may be interested in downloading a report or going directly to making a purchase (depending on your type of business).<\/p>\n The Call To Action (CTA) is the button or link that directs the users to perform an action which leads to a conversion such as “downloads, submitting forms, buy…” Make sure that the information that you offer to your users or potential users is of interest so that they are willing to leave their data in exchange for the information they require. If you have an e-commerce site, then the most sensitive moment is when the payment is made, therefore it is important that the whole process is clear<\/strong> and conveys confidence. All these points will help you increase your conversion rate.<\/p>\n You can create A\/B tests of many of the key elements on your website such as forms, layouts, colours, sizes, CTA and images… It is not necessary to test everything, but what you should do is to focus on your most important goals<\/strong>, this can be done by creating two versions of the same element and then measure which one gives you the best results. This will help you to see which works best with your users as well as detecting improvements and making your page a more efficient tool.<\/p>\n To achieve maximum profitability or conversion rate, testing on its own is not enough to optimize every detail and detect those errors that are harder to find. To do this, you need to use the funnel, because this will help you to identify at what point the user leaves your website<\/strong>. Let\u2019s assume you have a well-designed website with high-quality content, a low bounce rate, which shows your page is interesting, and you have hundreds or even thousands of visitors per month. Then we should congratulate you, it appears that your business is in good health and the clearest sign of a job well done is…<\/p>\n","protected":false},"author":6,"featured_media":5872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[30,664],"tags":[489,574,575,693],"class_list":["post-5871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","category-tips","tag-digital-marketing","tag-conversion-rate","tag-tips","tag-ecommerce-en"],"yoast_head":"\nKnow your users<\/h3>\n
\nYou will most likely receive many daily visitors, but not all will have the same profile. Some visitors may already be your customers, others may have landed on your website by mistake and others will be potential customers looking for that extra bit of information that helps them take the final step.<\/p>\nPay attention to your CTA<\/h3>\n
\nThe CTA needs to take into account several important elements such as the copy <\/strong>writting, the design, the type of button<\/strong>, etc.<\/p>\n\n
\nIt should be suggestive and persuasive. There are studies that show that buttons with rounded shape, bright colours and shadows to simulate depth are more clickable.
\nIt must be located where the user most expects to find it, normally at the end of the page or text. Also, the size should be proportional to the rest of the design.
\nThe copy must also be creative. Remember that between “Download” or “Buy” and \u201cI want it!\u201d can make up to 30% difference in the conversion rate.<\/li>\n<\/ul>\nRequest the necessary information<\/h3>\n
\nFor example, if you want them to download a particular presentation, the most sensible thing to do is make sure the procedure is simple and does not require more than 1 or 2 steps. If they need to leave their contact information, analyse what is the essential information you require, as requesting too much data can reduce your conversion rate<\/strong>.<\/p>\nDebug the purchase process<\/h3>\n
\nHow do you achieve this?<\/p>\n\n
Test<\/h3>\n
Analyse your conversion funnel<\/h3>\n
\nIf for example there is a high drop-out level with some element, this may indicate that it is not easy to understand or it is not well formulated.
\nIn short, the funnel will help you to have a much clearer idea of where you need to focus your efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"