\u201cEl Buen Fin\u201d meaning \u201cthe good end\u201d is 4 days of shopping madness during which Mexicans can buy almost anything at huge discounts, delivering deals that they won\u00b4t find throughout the rest of the year. Think of it as Mexico\u00b4s equivalent of \u201cBlack Friday”.<\/p>\n
The words OFFER, or SALES appear everywhere during the 17th to the 20th November. It is 4 days of shopping frenzy<\/strong> during which it is estimated that, on average, each Mexican spends 7,000 pesos (500 dollars).<\/p>\n Every year during this period, sales increase between 5% and 10%<\/strong>. Can these sales figures be beaten? Yes, we believe they can! But remember, \u201cEl Buen Fin\u201d might help your sales to soar, but it won\u00b4t happen as if by magic. You need to find the time now to plan an effective marketing strategy for “El Buen Fin” Campaign.<\/p>\nTips for El Buen Fin:<\/h3>\n
\n
\nIf everyone is following the same path, then encourage yourself to seek new one. In marketing terms, this means being creative, not only with the designs and texts that announce your offers and discounts, but also with your strategy.For example, everyone, as well as your company, will be using social media and email marketing but you need to ensure your campaign stands out amongst the rest by, for instance, being coherent. You should always communicate the same message. Likewise, use tools that are not normally used by everyone to generate increased interest, such as Coupons and Promocodes.<\/li>\n<\/ul>\n\n
\nYour customers will have waited for a whole year to make significant savings on their purchases. Don\u00b4t offer them the same old discounts or promotions that are available throughout the rest of the year, you will simply be giving away sales to your most direct competitors.If you choose to offer Coupons and Promocodes, then give discounts that really make a difference, anywhere from 30% to 70% is ideal. Don\u00b4t forget: you have the advantage, you have at your disposal huge affiliate network databases that allow you to reach a larger number of users than you would just by sticking to your own database to perform email marketing or by just targeting your own RRSS followers.<\/li>\n<\/ul>\n