You still have time to optimize your strategy to sell as much as you can. Early October is the ideal time to study the calendar and\u00a0tag important dates<\/strong>\u00a0like when to pass on offers to the networks, so that publishers can get everything ready in time and therefore are able to promote your offers or promotional codes as they deserve to be. Our suggestion:\u00a0<\/strong>If you are a veteran of Black Friday or Cyber Monday, check your data from the previous year. Look at what worked best, what kind of traffic made it a success\u2026 Perhaps this point should have been the first one, as no matter how much you plan, no strategy will work if you do not offer your customers a compelling reason to choose your product over your competitors. Our suggestion:\u00a0<\/strong>The perfect discount for this promotion must be at least 30%. We have seen some up to 70%. Even better!<\/p>\n When your users visit your web on Black Friday or Cyber Monday, they need to see immediately that it is a special day. You need to create a sense of urgency and brevity, making the user wanting to purchase instantly.<\/p>\n How to it?<\/strong> Our suggestion<\/strong>:\u00a0be direct and aggressive with your message. Let it be known that is an exclusive promotion for this special period only.<\/p>\n Nuestra sugerencia:<\/strong> s\u00e9 directo y agresivo con el mensaje, que a golpe de vista se sepa que es una promoci\u00f3n agresiva y exclusiva.<\/p>\n Thanks to Cross-Channel Marketing, the range of possibilities to increase the engagement with your customers has opened remarkably. It is important to build upon this opportunity and\u00a0be present in all the different platforms your customers use<\/strong>. The ideal campaign is to carry out an integrated and coherent strategy throughout all the different channels.<\/p>\n Step by step guide to a successful Cyber Weekend:<\/strong> Never forgot any action without measuring the efficiency of the actions developed. Let the ROI be the light that guides you. The analysis of the results data from this year will show you how to improve on future actions.<\/p>\n During the Black Friday and Cyber Monday 2016 AffiliRed sales increased by 40%!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Before launching your BLACK FRIDAY and CYBER MONDAY campaigns, check out our tips first…<\/p>\n","protected":false},"author":6,"featured_media":3281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[659],"tags":[],"class_list":["post-4241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday-en"],"yoast_head":"\n
\nHow?\u00a0Follow these tips and you will soon label your product SOLD!<\/strong><\/p>\n![\"Cybermonday](\"https:\/\/dev.www.affilired.com\/wp-content\/uploads\/2023\/07\/Cybermonday-y-el-Blackfriday-452x300.jpg\")
<\/p>\nFORWARD PLANNING<\/h3>\n
\nIt is also important that you keep in mind which products to promote, in what media and what kind of creativity to use. All this will depend on the audience you are wanting to target, your interests \u2026<\/p>\n
\nThis information will help you to define an improved strategy for this year, giving you an advantage over your competitors.<\/p>\nEXCLUSIVE DISCOUNTS<\/h3>\n
\nOffer advantageous and\u00a0competitive discounts<\/strong>, which are not available during the rest of the year. Why? Because if your customers believe that the discounts are not significant enough, they will just think you are simply teasing them and you will lose sales\u2026 and worst of all, your competitor could gain the sale instead.<\/p>\nAGGRESSIVE CAMPAIGNS AND LIMITED TIME OFFERS<\/h3>\n
\nFirstly, it is imperative that you\u00a0limit the campaign exclusively to these days<\/strong>. Sometimes we have seen these exclusive campaigns for Black Friday extended until Christmas. BIG mistake, as you will not see any considerable sales spike in the subsequent sales analysis.<\/p>\nCROSS-CHANNEL CAMPAIGNS<\/strong><\/h3>\n
\nOptimize your web site, in its PC version, tablet or mobile. Have it ready to respond smoothly to the expected flood of visitors. Plus check your logistics can cope, foresee shipments, parcels \u2026<\/p>\n\n
\nIf you have an app, post reminders about Black Friday and Cyber Monday to create and build up the excitement and making sure potential customers are ready for the event. Do the same with your social networks.<\/li>\n
\nCommunicate with lots of hype your exclusive offers and discounts\u00a0<\/strong>via your social networks, on your website, create digital marketing campaigns \u2026
\nWhether you opt for\u00a0email marketing, retargeting or display<\/strong>, make an attractive design with all products and promotions and a\u00a0Call to Action\u00a0button<\/strong> that entices the user to purchase. Look at our post on creating\u00a0the perfect banner.
\nUse the advantage of email marketing as it can give you a great boost. Remember that affiliates that have extensive databases, giving you access to a large number of markets and potential customers.
\nIf we are talking about SEM or discount coupons, make sure that the text and discounts are in line with the previous ones and that the offers are the same as well.
\nCommunicate everything on social networks as they are your greatest ally, even create a special campaign for Black Friday and Cyber Monday.Our suggestion:<\/strong>\u00a0you do not have to use all these means mentioned above, as it depends on your objective, budget and strategy. Simply focus on those which you believe will give you the best results.<\/li>\n<\/ul>\nANALYSIS OF RESULTS<\/h3>\n