{"id":4233,"date":"2018-09-24T17:24:10","date_gmt":"2018-09-24T15:24:10","guid":{"rendered":"https:\/\/afilired.masterbip.com\/affiliates\/enlaces-profundos-por-que-son-importantes-en-el-marketing-de-resultados\/"},"modified":"2023-07-28T17:33:03","modified_gmt":"2023-07-28T15:33:03","slug":"deep-links-why-they-are-so-important-to-the-world-of-performance-marketing","status":"publish","type":"post","link":"https:\/\/dev.www.affilired.com\/en\/performance-marketing-en\/deep-links-why-they-are-so-important-to-the-world-of-performance-marketing\/","title":{"rendered":"Deep Links: Why they are so important to the world of Performance marketing."},"content":{"rendered":"<h2>Deep links: a great way to improve your conversion rate.<\/h2>\n<p style=\"text-align: justify;\"><strong>What is a deep link?<\/strong> A deep link is any embedded link that directs the user past the home page to a specific location, service or product on the website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3225\" src=\"https:\/\/dev.www.affilired.com\/wp-content\/uploads\/2023\/07\/Enlaces-Profundos-Marketing-Resultados-Affilired-500x281.jpg\" alt=\"Enlaces-Profundos-Marketing-Resultados-Affilired\" width=\"845\" height=\"475\" \/><\/p>\n<p style=\"text-align: justify;\">Especially in Performance Marketing, deep links are a very useful way of increasing the\u00a0<strong>Conversion Rate<\/strong>.<br \/>\n<strong>How do they work?\u00a0<\/strong>To put it simply, Affiliates insert a link into your website, email, banners, social media or any other form of promotion, and this link will take the user directly to the place on the advertiser\u2019s website where they will find the offer, bypassing the home page. Because the user is taken directly to what they are seeking rather than wasting time searching the likelihood of making a conversion is increased.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3229\" src=\"https:\/\/dev.www.affilired.com\/wp-content\/uploads\/2023\/07\/deeolink-mobile-300x257.jpg.webp\" alt=\"\" width=\"382\" height=\"327\" \/><\/p>\n<p style=\"text-align: justify;\">Using deep links to optimize affiliate campaigns, enhances the user\u2019s experience of your website allowing them easy access to the information or offer they are seeking, therefore, helping to increase conversion rates and even more importantly improving the engagement and loyalty of the user. In addition, deep links provide search engine access to related content, which promotes indexing, therefore, enhancing SEO of the affiliate\u2019s website.<\/p>\n<p style=\"text-align: justify;\">Implementing deep links on a mobile phone requires special attention, even in such a limited screen real estate the user can go from looking at a promotional email to the advertiser\u2019s website, and perhaps to their social networks as well, all in under 10 seconds. This means that whole process once the user clicks on the link must be as efficient, comfortable and as fluid as it would be on a desktop computer. There cannot be any broken links or slow browsing, because this would have a direct effect on both the bounce rate and user experience and therefore the conversion rate. Every click is a step forward towards a goal fulfilled; any failure on the pathway towards the goal could result in a lost opportunity.<\/p>\n<p style=\"text-align: justify;\">Whilst we are on the theme of mobiles, it is worth mentioning that\u00a0there are <strong>3 different types of deep links\u00a0for apps: <\/strong>basic, deferred and contextual.<\/p>\n<p style=\"text-align: justify;\"><strong>Basic deep links<\/strong>\u00a0can be inserted in virtually any online channel: web, mail, SMS messages, social media\u2026 They work as we have explained above, if the user clicks on the link they are transported directly to the product or promotion on the advertiser\u2019s website, but it works slightly differently when they are redirected to an app they don\u2019t have installed. In this instance they are redirected to the download page and once installed, are transported to the home page rather than to the product directly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3231\" src=\"https:\/\/dev.www.affilired.com\/wp-content\/uploads\/2023\/07\/deep-link-basico-300x196.jpg.webp\" alt=\"\" width=\"412\" height=\"269\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Deferred Deep Links<\/strong>\u00a0do not require the user to have the corresponding app installed. It is only after the user installs the app and automatically launches it does the deferred link take the user to the product or service without them having to search for it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3233\" src=\"https:\/\/dev.www.affilired.com\/wp-content\/uploads\/2023\/07\/Deep-Link-preferred-es-300x294.jpg.webp\" alt=\"\" width=\"403\" height=\"395\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Deep contextual links\u00a0<\/strong>are very much like basic or deferred links, but they are more evolved, they can record information about the user: who they are, from which campaign they were referred from, which affiliate referred them, the promo code they want to apply and so on.<br \/>\nThese types of links are complete, they give the user a much more personalized and targeted experience and at the same time allow advertisers to gather information, for example, their advertising campaigns are performing.<\/p>\n<p style=\"text-align: justify;\">If you would like to know more about the Deep Links or other promotional tools that Affilired has at its disposal, please do not hesitate and get in touch with our team via the form on our website and we\u2019ll tell everything you need to know!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los enlaces profundos, m\u00e1s conocidos en el mundo marketero como deep links, son aquellos que llevan al usuario&#8230;<\/p>\n","protected":false},"author":6,"featured_media":3226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[131],"tags":[],"class_list":["post-4233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Deep Links: Why they are so important | Affilired<\/title>\n<meta name=\"description\" content=\"Deep Links: Why they are so important to the world of Performance marketing. 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