{"id":4178,"date":"2021-06-14T18:00:12","date_gmt":"2021-06-14T16:00:12","guid":{"rendered":"https:\/\/afilired.masterbip.com\/affiliates\/que-es-la-publicidad-nativa\/"},"modified":"2025-05-02T15:18:00","modified_gmt":"2025-05-02T13:18:00","slug":"what-is-native-advertising","status":"publish","type":"post","link":"https:\/\/dev.www.affilired.com\/en\/native-advertising\/what-is-native-advertising\/","title":{"rendered":"What is Native Advertising?"},"content":{"rendered":"

The increase in new technologies has resulted in an entirely new advertising landscape. In this new reality, native advertising stands out as a great concept to keep in mind. This is a handy way to ensure greater visibility and, as a result, attract more traffic to your website.<\/p>\n

What is Native Advertising?<\/h2>\n

Don\u2019t forget that online advertising<\/strong>, like other means, has one clear goal: which is, of course, to generate sales<\/strong> \u2013 even if, on the way, you achieve other important results such as leads or improving your brand image. However, to achieve your set goals, you\u2019ll need to be very careful about the advertising campaigns you launch.<\/p>\n

As such, we define native advertising<\/strong> as a means of advertising through paid methods, adapting the form and functionality according to the environment in which the advert will appear. In other words, it\u2019s about being less intrusive than traditional advertising \u2013aiming to gain a foothold in the viewer\u2019s mind. This is also known as positioning. To carry out this type of advertising, put yourself in the viewer\u2019s place. You should not be able to tell that these are paid advertisements, as they should be perfectly integrated within the environment.<\/p>\n

However, there should always be some signal \u2013 for ethical reasons \u2013 that these are promoted products.<\/p>\n

As with other formats, native advertising<\/strong> depends on the quality of the content. Without becoming too obviously promotional, it must offer value to the user, while entertaining them. As such, it\u2019s a good idea to speak about problems and concerns in order to then promote your product or service as the possible solution.<\/p>\n

\"Qu\u00e9<\/p>\n

Benefits<\/strong><\/h2>\n

The direct aim of advertising is to make sales. However, today, the concept of branding has changed significantly \u2013 thanks to the rise of new technologies. That\u2019s why we\u2019ve put together a list of some of its benefits<\/strong>.<\/p>\n